Chetna Vikas, in partnership with the Madison Resource Foundation, launched the Achhi Aadat Campaign in the districts of Deoghar and Dhanbad, Jharkhand. This grassroots initiative aimed to address the

This programme takes the initiative to work intensively with health workers, mothers and newborns to lessen the gap between policy and practice on the ground in some of the poorest and marginalized rural communities of Jharkhand.

This is to address the issue of out of pocket expenses on health and that below poverty line families and other identified groups can access to quality health care service.