A transformative wave swept through communities under the banner of 'Achhi Aadat Campaign'—a movement dedicated to promote the simple yet powerful habit of handwashing. This campaign, driven by educational fervor and creative engagement, touched the lives of thousands of people’s heart in Deoghar and Dhanbad districts. The activities were as diverse as they were impactful: from educational sessions with school children to vibrant rallies, school-level painting competitions to village-level awareness programs, and even lively street plays and demonstration of hand washing. The campaign reached directly to 38,239 individuals and indirectly influenced 1,40,915 people.

The success of the initiative echoed in the heartfelt testimony of many grassroot stakeholders –

• “नुक्कड़ नाटक बहुत ही आकर्षक था, नाटक के कलाकार हिंदी के साथ-साथ हमारी ग्रामीण भाषा का उपयोग कर रहे थे, जो कि बहुत ही प्रभावशाली था.” - The street play was very attractive, the actors of the play were using Hindi as well as our rural language, which was very effective.” (Sagar Mahto, PRI member (Upmukhiya), Pawapur Panchayat)

• “हम शिक्षक स्वच्छता के जरुरी पहलुओं को जानते हैं और बच्चों को बताना भी चाहते हैं, पर समय के अभाव के कारण बता नहीं पाते. मैं चेतना विकास और उनके सहयोगियों को बहुत धन्यवाद देना चाहूंगी कि उन्होंने ऐसे कार्यक्रम का आयोजन किया, उम्मीद है आपलोग इसे यही बंद नहीं करेंगे और समय-समय पर आकर हमेशा ही बच्चों को जागरूक करेंगे.” - We teachers know the important aspects of cleanliness and also want to teach them to the students, but due to lack of time, we are unable to tell them. I would like to thank Chetna Vikas and its Associates for organizing such a program, I hope you will not stop it here and come from time to time and always make children aware. (Mrs. Uma kumara, head mistress, High School, Dumdumi)

• “मैं लोगों की दाढ़ी बनाने के बाद उस्तरा तो साफ़ करता था पर नेलकटर भी साफ़ करना है ये ख्याल कभी नहीं आया. मैं अच्छी आदत अभियान के सभी कार्यकर्ताओं को धन्यवाद देना चाहूँगा कि आज उन्होंने हमें ये महत्वपूर्ण जानकारी दी.” After shaving someone's beard, I used to clean the razor, but I never considered cleaning the nail cutter. I would want to express my gratitude to all of the Acchi Aadat Campaign staff members for providing us with this crucial information today. (Mr. Avinash Singh, shop, Khanodih, Baghmara)

• “चुकी हमारे गाँव में संकीर्ण गलियां है ऐसे में रिक्सा से जागरूकता मैसेज लोगों तक पहुँचाने के ये तरीका बहुत बेहतरीन था. इस तरीके से गाँव की गली- गली में अच्छी आदत अभियान का उद्देश्य प्रेषित हो गया.”- Our community has small streets, so using a rickshaw to spread awareness to the populace was a great idea. The objective of the good habit campaign was thus communicated in every street of the village. (Mrs Sangita Devi, PRI Member (Mukhiya), Pawapur Panchayat

• “पंचायत की दीवार पर अभियान के नारे का लेखन बहुत ही स्पष्ट और आकर्षक लग रहा है, निश्चय ही गाँव और समुदाय के लोग इससे प्रभावित होंगे और अच्छी आदत को अपने जीवन में अपनाएंगे.” -The writing of the slogan of the campaign on the wall of the Panchayat looks very clear and attractive, surely the people of the village and community will be influenced by it and will adopt good habits in their lives. (Mr. Hemlal Mahto, PRI member (Uppramukh), Ramakunda Panchayat)